LinkedIn used to be a platform to brag about career milestones.

But that’s changing. Today, it’s where professionals share insights, challenges, and personal wins with a level of authenticity that’s redefining what professionalism looks like.

At Superdigital, I helped unpack this shift as part of a white paper exploring how brands can show up meaningfully on LinkedIn.

We found that to succeed on LinkedIn, brands need to lead with authenticity, invite participation, and provide real value. That’s how they move from simply showing up to truly standing out.