LinkedIn White Paper

As a Strategy & Analytics Intern at Superdigital, I collaborated with a team to develop a white paper exploring how professionalism is being redefined on LinkedIn.

Our goal was to analyze the platform’s evolution and provide strategic insights for brands navigating this changing landscape.

My role focused on researching audience behavior, specifically how Gen Z and Millennials are driving engagement through content centered on learning, thought leadership, and authentic storytelling.

The insights I provided helped shape a research-backed perspective on LinkedIn’s evolving role. Our final white paper was presented to the entire Superdigital agency and received great feedback.